TacticAbout
Find out more about us!

We believe great things happen when people connect.

Sport has the power to inspire, unite, and drive change — and that’s exactly what fuels Tactic Connect. We’re a team of strategists, creatives, and consultants who believe that every partnership starts with purpose and every idea deserves the right platform to grow.

Through our four pillars — Strategy, Counsel, Design, and Educate — we help athletes, organisations, and brands find clarity, tell their story, and make an impact both on and off the field.

What sets us apart isn’t just what we do, but how we do it — with curiosity, collaboration, and an unwavering commitment to helping our clients succeed in the ever-evolving world of sport.

Our Vision

"Our Vision at Tactic Connect is to shape the future of sport together. We strive to do this by applying our passion for sport, our expertise, reach, and our people, and to do so in collaboration with our clients and the sporting community. We are led by knowledge, ethics, and integrity. At the heart of our vision is a commitment to strive to offer our services, affordably, for all sports."

Genevieve Gordon-Thomson - Tactic Connect CEO

Our Mission

At Tactic Connect, we recognise that finding affordable, knowledgeable, dynamic support for all aspects of sport and the business of sport is a challenge. Tactic Connects’ mission is to meet those challenges by simplifying complex challenges into clear strategies and practical next steps, avoiding jargon or empty promises. We stay future-focused by anticipating emerging trends and preparing clients for tomorrow’s game through a range of strategic, legal, education or design-based solutions.

We are all of us at Tactic Connect, passionate about sport and are deeply invested in our clients’ success on and off the field