SportExcel UK, formerly known as UKSA, are a pioneering national disability sports organisation dedicated to empowering individuals with learning disabilities to excel in elite sports. They are the sole official Great Britain member of Virtus, the international federation for athletes with intellectual disabilities, Down syndrome, and autism. Recognised by UK Sport and a member of the British Paralympic Association, SportExcel UK plays a pivotal role in advocating for inclusion, eligibility, and classification within the realm of competitive sports.

​

They required a new logo that would encapsulate their commitment to excellence, empowerment, and societal change while maintaining a sense of continuity with their past achievements.