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Visual Identity Design, Website Design
"Dynamic and adaptable brand identity for the British DanceSport Association, capturing the elegance and energy of dance sport while establishing a strong, professional presence to support its mission as a future governing body."
TacticDesign
British DanceSport Association
"The British DanceSport Association (BDSA) launched with an ambitious goal: to become the UK’s governing body for dance sports. They needed a strong visual identity to establish credibility and unite the community. The BDSA sought a brand that conveyed professionalism, inclusivity, and fairness. The identity had to balance tradition with a modern approach, appealing to dancers at all levels."
A dynamic and adaptable visual system was created to reflect movement, unity, and integrity. The logo features a fluid, interwoven mark symbolising dance, connection, and energy. The colour palette consists of Regal Blue, representing trust; Crimson Red, evoking passion; and Pristine White, signifying transparency.
Typography was carefully selected, with a clean, modern sans-serif typeface ensuring clarity and accessibility across all mediums. High-contrast action photography was incorporated to capture the grace, precision, and athleticism of dance sport, reinforcing the brand’s vibrant and professional identity.
"The new identity positioned BDSA as a trusted authority in dance sport. strengthening brand recognition, fostering engagement, and creating a unified presence across digital, print, and event materials. The BDSA brand now embodies the organisation’s mission: to build a fair and thriving dance environment. As they grow, this visual identity will continue to support their leadership in the industry."
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