TacticConnect
​News & Views

Youth voice initiatives, growing in popularity for organisations both in and outside of sport, are not a new concept, but they are a key impact opportunity that should not be missed.

The International Olympic Committee’s latest policy on the female category marks one of the clearest shifts we’ve seen in this space for years. From LA 2028 onwards, eligibility for women’s events will be limited to biological females, determined through a one-time SRY gene test. In practical terms, that replaces the IOC’s previous, more flexible framework with a firmer, science-led line.

In sport, everyone understands team chemistry. When members of the team aren't on the same page, it shows in your performance and more often than not, leads to your downfall. Your brand’s visual identity works in exactly the same way. Every logo, colour, typeface, and image you put in front of the world is either pulling in the same direction or fighting against itself. Most organisations don't realise how much the latter is costing them.

The Squire Patton Boggs, Women’s Sport Symposium was a thought-provoking afternoon, which looked at the recent developments in women's sport, considering what the next stages of progress may be and acknowledging the areas and sports where there is a requirement for further investment and improvement. The event covered a range of sports, from football and athletics to motorsports, with discussion around viewership numbers, commercial value and investment potential of women’s s

The scale of online abuse becomes particularly visible during major global sporting events. The 2024 Paris Olympics provided a clear example. With such a large international audience and unprecedented visibility for women’s sport, the level of abuse reflected the magnitude of the event. During the Games, the IOC implemented an AI system to monitor and identify abusive messages across social media, and the findings demonstrated just how widespread athlete online abuse has beco

It is estimated that 15% of the population is neurodivergent, and this term encompasses a range of terminology to describe neurodiversity, some more well-known than others. These thinking styles include Dyslexia, DCD (Dyspraxia), Dyscalculia, Autism and ADHD (attention deficit hyperactivity disorder), and for some people, a combination of these thinking styles might form a collective neurodiverse way of thinking, such as AudDHD, which is a combination of Autism and ADHD.