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TacticConnect
News & Views


Why a Disjointed Visual Identity is Quietly Costing Your Brand
In sport, everyone understands team chemistry. When members of the team aren't on the same page, it shows in your performance and more often than not, leads to your downfall. Your brand’s visual identity works in exactly the same way. Every logo, colour, typeface, and image you put in front of the world is either pulling in the same direction or fighting against itself. Most organisations don't realise how much the latter is costing them.

Tim Talts
Mar 27


Out and About with Tactic Connect at the Women’s Sport Symposium and Insights Day
The Squire Patton Boggs, Women’s Sport Symposium was a thought-provoking afternoon, which looked at the recent developments in women's sport, considering what the next stages of progress may be and acknowledging the areas and sports where there is a requirement for further investment and improvement. The event covered a range of sports, from football and athletics to motorsports, with discussion around viewership numbers, commercial value and investment potential of women’s s

Lucy Wilson
Mar 25


Online Abuse of Athletes - Part 2
The scale of online abuse becomes particularly visible during major global sporting events. The 2024 Paris Olympics provided a clear example. With such a large international audience and unprecedented visibility for women’s sport, the level of abuse reflected the magnitude of the event. During the Games, the IOC implemented an AI system to monitor and identify abusive messages across social media, and the findings demonstrated just how widespread athlete online abuse has beco

Kobe Van Hecke
Mar 20


Neurodiversity Celebration Week 2026 - What does neurodiversity mean for sport?
It is estimated that 15% of the population is neurodivergent, and this term encompasses a range of terminology to describe neurodiversity, some more well-known than others. These thinking styles include Dyslexia, DCD (Dyspraxia), Dyscalculia, Autism and ADHD (attention deficit hyperactivity disorder), and for some people, a combination of these thinking styles might form a collective neurodiverse way of thinking, such as AudDHD, which is a combination of Autism and ADHD.

Lucy Wilson
Mar 19


Online Abuse of Athletes - Part 1
Criticism has always been part of sport; missed chances, poor performances, and controversial decisions come with the territory. What has changed is the scale and persistence of the abuse athletes now face, largely due to the growth of online opportunities.

Kobe Van Hecke
Mar 13


International Women’s Day 2026
International Women’s Day 2026 arrives at a momentous time for women’s sport, following the Milano Cortina Winter Olympics, which achieved a record‑breaking 47% female participation rate.1 This year’s theme, ‘Give to Gain’, offers a timely lens through which to assess both the progress made and the structural changes still required across elite and grassroots sport.

Tactic Connect
Mar 6
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