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The Jason Roberts Foundation (JRF) was established in 2007 by the former professional footballer, media personality and social activist Jason Roberts as a means to put something back into the community he came from, and to underpin his belief in equal opportunities, rights and representation for individuals regardless of background or circumstance.

 

Initially focusing on the Stonebridge Estate in the London Borough of Brent, where Jason grew up, and in Grenada, where is his family originate from and for whom he played as an international footballer, the Foundation originally focused on football based social inclusion projects – projects that offered participation and playing opportunities to young people who otherwise had little chance of accessing coaching or opportunities to progress as players. Over time the work of the Jason Roberts Foundation has developed to embrace other sports and activities to the wider community, build cohesion and integration, and offer personal development pathways for young people at risk.

 

As an integral part of this growth since 2019, Tactic Connect has been commissioned to support the JRF board to evaluate its programmes in the UK and Grenada, develop a new strategy and content for programmes in both geographies and to grow the partnerships and profile of the charity. We are proud to be supporting such a forward thinking organisation, rooted in the communities it serves.

To learn more about the Jason Roberts Foundation please visit their website

Jason Roberts Foundation

A global agency for athletes and businesses to sustain a future through sport.

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