We've Been Busy: Check Out Our New Brochure of Services
- Tactic Connect
- 5 days ago
- 2 min read
The team at Tactic Connect have been busy expanding our range of services, and we are excited to launch our new brochure of services, a refresh of our brand and, coming soon, a new website in 2026.
Our Vision
Our Vision at Tactic Connect is to shape the future of sport together. We strive to do this by applying our passion for sport, our expertise, reach, and our people, and to do so in collaboration with our clients and the sporting community. We are led by knowledge, ethics, and integrity. At the heart of our vision is a commitment to strive to offer our services, affordably, for all sports.
Our Mission
At Tactic Connect, we recognise that finding affordable, knowledgeable, dynamic support for all aspects of sport and the business of sport is a challenge. Tactic Connects’ mission is to meet those challenges by simplifying complex challenges into clear strategies and practical next steps, avoiding jargon or empty promises. We stay future-focused by anticipating emerging trends and preparing clients for tomorrow’s game through a range of strategic, legal, education and design-based solutions.
All of us at Tactic Connect, are passionate about sport and deeply invested in our clients’ success, both on and off the field.
What We Offer
At Tactic Connect, we believe that sport has the power to inspire, unite, and transform lives. But behind every success story lies strategy, guidance, and support. Founded by sports lawyer and entrepreneur Genevieve Gordon-Thomson, Tactic Connect has grown into a global sports agency with one goal: to help athletes, teams, organisations, and governing bodies achieve sustainable success on and off the field. We combine deep industry expertise with a human approach, empowering our clients to thrive, navigate challenges with confidence, and take bold steps towards the future.
Our four areas of service to help shape the future of sport, together with you, include:
TACTIC STRATEGY: We help you see the bigger picture and plan for sustainable growth.
TACTIC DESIGN: We create bold, professional design that works across every touchpoint.
TACTIC COUNSEL: We provide clear, pragmatic legal support across contracts, compliance, brand protection, dispute resolution, employment, and image rights.
TACTIC EDUCATE: We deliver tailored education at every level, from short courses and masterclasses to postgraduate programmes and bespoke training packages.
Click here to download our brochure and keep your eyes peeled for the launch of our new website in 2026!
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