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The Ovo Glasgow – Photo by Phil Reid on Unsplash The Commonwealth Games are coming to Glasgow in 2026, but the bigger conversation isn’t about medals or venues; it’s about whether the event still makes sense at all. That might sound dramatic, but it’s hard to ignore how close these Games came to not happening this time around. Victoria pulled out as host over rising costs, and it took a last-minute intervention from Glasgow to keep things alive. At one stage, there was genuin

For a long time, motorsport in America felt like they existed in separate worlds. There was NASCAR, deeply embedded in American sporting culture; IndyCar, with its rich history and the Indianapolis 500; and Formula 1, often viewed as a niche European sport followed by a relatively small audience in the United States.

When Forbes published its 2025 Formula 1 team valuations, the numbers told an interesting story. The average F1 team was estimated at $3.6 billion, that figure being up 89% since 2023. Ferrari sat at the top at $6.5 billion, despite not dominating the sport in recent years. Red Bull Racing came in at $4.35 billion, a team that did not exist before 2005 and inherited none of the romantic history that Ferrari or McLaren carry.

In recent years, maternity support in elite sport has shifted from an overlooked issue to a central focus of policy development. Major initiatives such as the WTA Maternity Fund, introduced in 2025, and AC Milan’s groundbreaking policy in August 2024, which guarantees automatic one-year contract renewals for players who become pregnant in the final year of their contract, highlight a growing recognition of the need to better support athlete mothers.

If your organisation has never received a safeguarding concern, it can feel reassuring. After all, no reports must mean nothing is happening, right? Unfortunately, this assumption can be one of the greatest risks and a barrier to proper safeguarding within a sports setting.

Safeguarding should be visible in everyday behaviours, decision making and interactions, not just referenced when something goes wrong. Historically, a safeguarding policy has been seen as the final step in sports safeguarding, with many organisations still taking this view. However, for effective safeguarding, a policy has to be seen as just the first step.

Sport isn’t one big system; it is a series of small communities, each with its own needs, goals, visions and missions. Sport spans commercial, charitable, community and cultural interests that range from simply enabling people to be more physically active to being an international winner at an elite level. There are all the associated support networks and peripheral industries that are interconnected to empower the individuals, teams and groups playing and participating in th

Heritage brands face a familiar challenge: how do you modernise an identity without losing the history that made it meaningful in the first place? The answer is rarely to start from scratch. The strongest brands know how to take the visual codes people already recognise, such as colours, symbols and monograms, and refine them for a digital-first world.

While American leagues have embraced commercial storytelling as part of the sports narrative, British sport has historically developed under very different conditions. As a result, the role that commercial statistics play in public conversation around sport has been far more limited in the UK.

If you follow sports in both the United States and the United Kingdom, one difference becomes clear fairly quickly: American leagues are far more comfortable talking about the business of sport in public. Attendance figures, television ratings, social media engagement, and franchise valuations are regularly highlighted as part of the story of a league or competition. In the UK, those numbers exist, but they are rarely central to how sport is discussed.

There has been increasing issues and concerns over social media platform X’s AI chatbot, GrokAI. This comes after widespread misuse of the platform, through producing sexualised and explicit images of people through the manipulation of photos of real people to remove their clothes and sexualise the images.

Youth voice initiatives, growing in popularity for organisations both in and outside of sport, are not a new concept, but they are a key impact opportunity that should not be missed.

The International Olympic Committee’s latest policy on the female category marks one of the clearest shifts we’ve seen in this space for years. From LA 2028 onwards, eligibility for women’s events will be limited to biological females, determined through a one-time SRY gene test. In practical terms, that replaces the IOC’s previous, more flexible framework with a firmer, science-led line.

In sport, everyone understands team chemistry. When members of the team aren't on the same page, it shows in your performance and more often than not, leads to your downfall. Your brand’s visual identity works in exactly the same way. Every logo, colour, typeface, and image you put in front of the world is either pulling in the same direction or fighting against itself. Most organisations don't realise how much the latter is costing them.

The Squire Patton Boggs, Women’s Sport Symposium was a thought-provoking afternoon, which looked at the recent developments in women's sport, considering what the next stages of progress may be and acknowledging the areas and sports where there is a requirement for further investment and improvement. The event covered a range of sports, from football and athletics to motorsports, with discussion around viewership numbers, commercial value and investment potential of women’s s

The scale of online abuse becomes particularly visible during major global sporting events. The 2024 Paris Olympics provided a clear example. With such a large international audience and unprecedented visibility for women’s sport, the level of abuse reflected the magnitude of the event. During the Games, the IOC implemented an AI system to monitor and identify abusive messages across social media, and the findings demonstrated just how widespread athlete online abuse has beco

It is estimated that 15% of the population is neurodivergent, and this term encompasses a range of terminology to describe neurodiversity, some more well-known than others. These thinking styles include Dyslexia, DCD (Dyspraxia), Dyscalculia, Autism and ADHD (attention deficit hyperactivity disorder), and for some people, a combination of these thinking styles might form a collective neurodiverse way of thinking, such as AudDHD, which is a combination of Autism and ADHD.

Criticism has always been part of sport; missed chances, poor performances, and controversial decisions come with the territory. What has changed is the scale and persistence of the abuse athletes now face, largely due to the growth of online opportunities.

International Women’s Day 2026 arrives at a momentous time for women’s sport, following the Milano Cortina Winter Olympics, which achieved a record‑breaking 47% female participation rate.1 This year’s theme, ‘Give to Gain’, offers a timely lens through which to assess both the progress made and the structural changes still required across elite and grassroots sport.

The Tactic Connect Masterclass Series 2025 for the British Association of Sport and Law has concluded this month. We are delighted to provide a range of services, including planning and facilitating these masterclasses.