If your organisation has never received a safeguarding concern, it can feel reassuring. After all, no reports must mean nothing is happening, right? Unfortunately, this assumption can be one of the greatest risks and a barrier to proper safeguarding within a sports setting.

Safeguarding should be visible in everyday behaviours, decision making and interactions, not just referenced when something goes wrong. Historically, a safeguarding policy has been seen as the final step in sports safeguarding, with many organisations still taking this view. However, for effective safeguarding, a policy has to be seen as just the first step.

Sport isn’t one big system; it is a series of small communities, each with its own needs, goals, visions and missions. Sport spans commercial, charitable, community and cultural interests that range from simply enabling people to be more physically active to being an international winner at an elite level. There are all the associated support networks and peripheral industries that are interconnected to empower the individuals, teams and groups playing and participating in th

Heritage brands face a familiar challenge: how do you modernise an identity without losing the history that made it meaningful in the first place? The answer is rarely to start from scratch. The strongest brands know how to take the visual codes people already recognise, such as colours, symbols and monograms, and refine them for a digital-first world.