top of page
NEWS & VIEWS
Straight-talking insight from people who live and breathe the sports industry


The Rise of Motorsport in America: From Tradition to Transformation
For a long time, motorsport in America felt like they existed in separate worlds. There was NASCAR, deeply embedded in American sporting culture; IndyCar, with its rich history and the Indianapolis 500; and Formula 1, often viewed as a niche European sport followed by a relatively small audience in the United States.

Kobe Van Hecke
Jun 19


Beyond the Badge: How Identity Drives Value Within Sport
When Forbes published its 2025 Formula 1 team valuations, the numbers told an interesting story. The average F1 team was estimated at $3.6 billion, that figure being up 89% since 2023. Ferrari sat at the top at $6.5 billion, despite not dominating the sport in recent years. Red Bull Racing came in at $4.35 billion, a team that did not exist before 2005 and inherited none of the romantic history that Ferrari or McLaren carry.

Tim Talts
Jun 12


Pregnancy, Performance, and Policy: Rethinking Support in Sport
In recent years, maternity support in elite sport has shifted from an overlooked issue to a central focus of policy development. Major initiatives such as the WTA Maternity Fund, introduced in 2025, and AC Milan’s groundbreaking policy in August 2024, which guarantees automatic one-year contract renewals for players who become pregnant in the final year of their contract, highlight a growing recognition of the need to better support athlete mothers.

Charlotte Clark
Jun 5
bottom of page