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​News & Views

For a long time, motorsport in America felt like they existed in separate worlds. There was NASCAR, deeply embedded in American sporting culture; IndyCar, with its rich history and the Indianapolis 500; and Formula 1, often viewed as a niche European sport followed by a relatively small audience in the United States.

Sport isn’t one big system; it is a series of small communities, each with its own needs, goals, visions and missions. Sport spans commercial, charitable, community and cultural interests that range from simply enabling people to be more physically active to being an international winner at an elite level. There are all the associated support networks and peripheral industries that are interconnected to empower the individuals, teams and groups playing and participating in th