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Most grassroots sports clubs have the same problem. The commitment is real: the coaches, the volunteers, the early starts and late finishes. But step back and look at how the club presents itself to the outside world, and there's often a significant gap between the quality happening on the pitch, court or field and the impression being made off it.

When Forbes published its 2025 Formula 1 team valuations, the numbers told an interesting story. The average F1 team was estimated at $3.6 billion, that figure being up 89% since 2023. Ferrari sat at the top at $6.5 billion, despite not dominating the sport in recent years. Red Bull Racing came in at $4.35 billion, a team that did not exist before 2005 and inherited none of the romantic history that Ferrari or McLaren carry.